Welcome to the High value man community.

Hey brother,

if you’re on this page, you and I share a common mission: to become as valuable as possible—for ourselves, our families, and the world we influence.

To create meaningful impact and leave a legacy worth following.

Growing up, I didn’t have a consistent male role model. The few men I did know were far from the example I needed—struggling with their own demons, caught in cycles of addiction, anger, and avoidance.

That left me without a blueprint for what it meant to be a man. And for years, I followed the only model I had—making the same poor choices, chasing validation, and running from responsibility.

It took me nearly three decades to realize that I couldn’t even answer the question:

“What does it mean to be a man?”

That was a painful realization. But it was also the turning point.

The High Value Man Movement started as a selfish pursuit—a personal discipleship process to understand masculinity, develop strength, and forge a roadmap that I, and other men, could follow.

And after more than a decade of mentorship, coaching, and personal mastery, I’ve learned that a truly great and masterful man builds his life around four core pillars:

Faith

A bold personal belief in God and a relationship with truth.

Fitness

Physical and mental discipline that sharpens the body and mind.

Family

Leadership at home, in community, and in the world.

Finances

Stewardship, creation, and multiplication of resources.

These are the Four Domains of personal Mastery.

Becoming a High Value Man isn’t about chasing success or performing masculinity—it’s about becoming a man who can lead, provide, protect, and inspire.

Now that I’m married and beginning a family of my own, I fully understand the weight of responsibility—and the power of intentionality, brotherhood, and leadership.

Over the last decade, I’ve seen how much my story mirrors yours.

I certainly don’t have all the answers—but I know that learning is an interactive process.

And the fastest way to grow as a man is to surround yourself with other men who refuse to stay stagnant.

So, if you’re ready to step up, welcome.

Start your Personal Mastery Process

Meet The High Value Man Team

Erin Alejandrino

Founder of The High Value Man Movement Executive Coach | Speaker |  High-Performance Mentor

Erin “The Fitbeard” Alejandrino is a seasoned men’s coach, entrepreneur, and leader in the personal development space, with over a decade of experience helping nearly 1,000 men burn fat, build muscle, and transform into High Value Men—leaders in their Faith, Fitness, Family, and Finances.

As the Founder of The Fitbeard LLC and The High Value Man Company, Erin has dedicated his life to equipping men with the tools, mindset, and discipline needed to reclaim their power and build a life of purpose.

In addition to leading HVM, Erin is the Host of The High Value Man Conversation Podcast

and serves as the CEO of The Fitbeard and The High Value Man Company.

He is also a Co-Founder of The Modern Day Knight (MDK) Project, a 75-hour crucible experience designed to forge men through extreme physical, mental, and emotional challenges.

His impact extends into fatherhood and mentorship as the Co-Founder of The Squire Program, a rite-of-passage experience that strengthens the bond between fathers and sons while instilling leadership, discipline, and responsibility.

A certified “No More Mr. Nice Guy” Coach, Erin helps men break free from passivity and step into confident, decisive leadership. Rooted in faith, discipline, and continuous self-improvement, he remains a lifelong student of fitness, business, and masculine mastery.

Based in Dallas, TX, Erin is on a mission to build better men and create a legacy of strength, leadership, and impact.

Learn more about erin

Josh Lashua

HVM Coach & Co-Host of The HVMC Podcast | Relationship and Family Coach | Business Leader

Josh Lashua is a leader in men’s development, family mastery, and business growth, dedicated to helping men build strong relationships, lead with purpose, and create lasting legacies. As a co-founder of Same Team Forever, Josh has helped countless men strengthen their marriages, improve communication, and reignite passion in their relationships—proving that leadership starts at home.

A multi-business entrepreneur, CrossFit athlete, and pillar of the Mighty Men movement, Josh understands the balance between physical discipline, relational leadership, and financial success. His coaching integrates faith, fitness, and family principles, equipping men with the mindset, strategy, and habits to thrive in all aspects of life.

Josh is also the co-host of The High Value Man Conversation Podcast, where he and Erin dive deep into masculinity, leadership, and the pursuit of mastery. As a coach within the High Value Man ecosystem, Josh specializes in guiding men through family and relationship mastery, ensuring they lead their households with strength, clarity, and unwavering integrity.

Based in Texas, Josh lives his message daily, leading his businesses, family, and community with uncompromising commitment to growth, discipline, and leadership.

Learn more about Josh

Adam Loyd

Certified Coach

Adam Loyd founded Fly Straight to create a safe space where men could heal, grow, and rediscover their purpose. Inspired by his own journey of rebellion and transformation, Fly Straight offers mentorship, support, and guidance to help men rise above their past and walk a path of empowerment and redemption.

Learn More About Adam

TESTIMONIALS

You helped totally accelerate and kickstart my coaching career business. I might have been slacking on the passive-aggressive man inside of all of us, and man you shut him up. So thank you.Check Erin out, check out the high value man program you will not be disappointed!

Bryan Ingram

No longer living accidentally. Every day I have clear goals, crushing every day, making progress in all areas.I met a lot of great guys in this, they keep me accountable and keep me working hard, even on days when I want to rest. It keeps you moving forward, and if you're considering getting into coaching, only do it if

Jared Cottenie

I'm on a daily walk with God. A deeper relationship with my Creator.

Transformed leader/father for my kids, and the relationship has never been better.

Rich Ceffalio

"Erin and the team in this group pour into you 24/7. There are 100 guys you can lean on, it has been life-changing, and it set me up for success.

I'm a lighthouse to other men, and I am grateful for this accelerator.

If you're lost in life, you don't know about this coaching thing. If you see a man that has what you want and they offer a coaching program, check it out.

You won't regret it."

Matt Evelyn

I lost 35 pounds. I became a leader in my church for one of our ministries. Paid off all my debt. Bought the car l've been manifesting for 3 years. Built 8 houses through Habitat for Humanity. Took care of 9 elderly houses for landscaping. Got a girlfriend that God put on my path, and I'm super thankful."

Nick Clum

"I have leveled up in all aspects of my life! I was the type who thought I was a high value man already. I didn't need any coaching right?

I had a good life until I learned that good is the enemy of great and I truly feel l've done a lot of work on that over the last couple of months and I'm so glad I took this leap of faith as a man. Not only in my first month did I have the best sales volume, but also the intangibles."

Jared Priestly

Erin, you and the tribe have helped me unlock the purpose I thought was buried long ago.

I've eliminated debt and cut up three credit cards that have been hanging over my head for years.

Trey Foreman